Acquisition project | Habuild
Hi there, we'll take this one step at a time!
If you struggle with a blank canvas, use this boilerplate to start. Remember, this is a flexible resource—tweak it as needed. Some sections might not apply to your product and you might come up with great ideas not listed here, don't let be restricted.
This is not the only format, we would love to see you scope out a great format for your product!
Go wild and dive deep—we love well-researched documents that cover all bases with depth and understanding.
Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)
Let’s begin
It's time to kickstart the project by taking a crack at building your Elevator pitch.
(Think of this as an introduction to your product- make it remarkable!)
😔Feeling like staying fit or focused has become harder as you age, but unsure where to begin?
If Gyms arent your thing, HaBuild helps you build lasting habits with live challenges focused on fitness, yoga, and personal growth—designed to adapt to your schedule, not the other way around.
With 50,000+ users and a 95% challenge completion rate, HaBuild makes it easy to stay motivated and transform your routine—no gym required.
Unlike traditional fitness programs, HaBuild provides routines that are flexible, simple, and designed to suit your unique needs as you age, offering live, guided sessions with a supportive community.
Download HaBuild today, join the community, and start the free 21-day challenge to take the first step toward a healthier, more balanced you.
(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)
Understanding your ICP
Criteria | ICP 1 (Post Retirement- activity explorer) | ICP 2(Homemaker seeking personal wellness) | ICP3( Midlife working professional) | ICP4( Early career professionals) |
|---|---|---|---|---|
Ideal customer profile name | Nayana | Anjali | Ankur | Vaishnavi |
Age | 55 | 45 | 41 | 29 |
Motivation | Stay healthy, create routine, Stay mobile, socialize | Stay healthy, Self confidence Building,Regain strength, mobility, emotional balance | Maintain energy levels, prevent health issues, improve work-life balance. | weight loss tonned body mental wellbeing maintain energy levels |
Income levels | ₹5–20 lakh annual pension/investment income (middle to upper middle class) | Family income ₹8–25 lakh annual (upper middle class / stable middle class) | 10-30LPA (upper middle class) | 3-20LPA (upper middle class) |
Gender | Female | Female | MALE | FEMALE |
Location | Mumbai(Tier 1) | Pune(Tier 2) | Nagpur (Tier 2) | Bangalore(Tier!) |
Marital Status | BOTH | BOTH | BOTH | Unmarried |
Where do they spend time? | ONLINE:
OFFLINE:
| ONLINE:
OFFLINE
| ONLINE:
OFFLINE
| ONLINE:
OFFLINE
|
Pain points | Reduced flexibility, loneliness, fear of losing independence, sleep quality | No time to go out Irregularity, Low energy, hormonal changes, weight gain, loss of flexibility. | Lack of time, high stress, back pain, stiffness, lifestyle diseases emerging- BP, CHL, Daibetes, etc | Lack of time, high stress, back pain, stiffness, lifestyle diseases emerging -PCOS, etc |
Current solution | Offline garden yoga, Youtube online, walk, Dummy gyms | Offline garden yoga, Youtube online, walk, Dummy gyms | Gyms, Jogging, Running, Zumba | Gyms, Jogging, Running, Zumba |
Other Modes of workout | Walking | Walk, Youtube online | Gym subscription, walking | Gym, Running, swimming, jogging, zumba |
What the major blocker in excersice routine? |
|
|
|
|
What they love about habuild? |
|
| Non user ( uses other online yoga) |
|
What they hate about Habuild? | Sometimes, offline presence feels good. | Fear of incorrect yoga poses and consequences | Non user |
|
SUMMARY : TIME SPENT
ICP | Digital Hangouts | Offline Hangouts |
|---|---|---|
Homemakers 40–60 | Facebook, YouTube, WhatsApp, Insta | Local yoga centers, Clubs, Wellness events |
Post-retirees 55–70 | YouTube, WhatsApp, Facebook | Parks, Senior citizen clubs, Spiritual centers |
Midlife - Professionals 30–60 | LinkedIn, YouTube, Insta, WhatsApp | Offices, networkimg events,,etc |
ICP Prioratisation Framework:
| Criteria | ICP 1 (Post-Retirement Explorer - Nayana) | ICP 2 (Homemaker Wellness Seeker - Anjali) | ICP 3 (Early Career Professional - Vaishnavi) | ICP 4 (Midlife Working Professional - Ankur) |
|---|---|---|---|---|
Adoption Rate | Very High (time-rich, high interest) | Very High (health, flexibility needs strong) | High (fitness-conscious, young) | Medium (busy, low bandwidth) |
Appetite to Pay | Moderate (value-conscious) | Moderate (family budget oriented) | Low to Moderate (salary constraints) | High (good income, but expect premium service) |
Frequency of Use | High (daily engagement likely) | High (flexible hours for consistency) | Moderate (sporadic, based on time) | Low (weekends mostly, busy weekdays) |
Distribution Potential | High (community clubs, senior groups, referrals) | High (women groups, WhatsApp societies) | Moderate (online sharing possible) | Low (professional networks harder to tap) |
TAM (Total Addressable Market) | Large: 100M+ aging population growing (source: MoHFW data) | Very Large: 200M+ homemakers, often neglected | Large: 50-60M urban working professionals (NASSCOM, CII data) | Moderate: 80M+ urban youth professionals |
Emotional Urgency | High: Fear of losing health and mobility | High: Desire to reclaim personal time and strength | Moderate: Anxiety, burnout, rising health risks | Moderate: Fitness aspirational, not survival |
ICP : Conclusion
Rank | ICP | Why |
|---|---|---|
#1 | ICP 1 - Post-Retirement Explorer (Nayana) | Time-rich, strong emotional need, community lover, sustainable engagement |
#2 | ICP 2 - Homemaker Wellness Seeker (Anjali) | Wellness-driven, flexible timing, massive social referral network |
#3 | ICP 4 - Midlife Working Professional (Ankur) | Fitness-motivated, less time and budget, medium patience |
#4 | ICP 3 - Early Career Professional (Vaishnavi) | Busy, distracted, tough to retain, high opportunity cost,instant results needed,drawn to high intense workout |
Focusing on ICP 1 - Post-Retirement Explorer (Nayana) and ICP 2 - Homemaker Wellness Seeker (Anjali) should be prioritized due to their high adoption rates, frequent usage, and substantial market sizes. Going ahead, ICP 4 - Midlife Working Professional (Ankur) can also be focused with concise, flexible offerings.Overall, Habuild can be well suited for age bracket 40-60yr age as the motivation towards fitness is high.
Annexure:
User testimonials
Testimonials
Our User Stories
Smita Lath
53 years | 93 Yoga Days
4.5
Yoga has become a natural part of my life. I've lost 2 kg and am aiming to lose 3 more, confident that I will achieve it with continued effort. The changes in my nutrition have also been significant. Habuild has helped me change my lifestyle, which seem difficult earlier.
Anuradha S
59 years | 307 Yoga Days
4.5
I used to struggle with breathlessness on hikes, needing to stop halfway, or use a stick for support. This year, after practising yoga for about 300 days continuously, I hiked with ease and comfort. Happy to inform you that continuous Yoga can do wonders! Thank you.
Deepak Jain
47 years | 281 Yoga Days
4.5
After a month of preparation, I completed the TCS World 10K marathon in 1 hour 18 minutes without any breathlessness. My stamina & strength have greatly improved due to daily yoga practice. After the marathon, my breath and body became normal within a few minutes without any signs of fatigue.
(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)
Understanding Core Value Proposition
(Build your core value proposition by exact what your product does and what problem are you solving)
About HABUILD:
HaBuild was founded with a singular mission: to help people build sustainable habits that lead to healthier, more fulfilling lifestyles, using the power of technology. The name HaBuild itself speaks to our mission- Habit Building - and we’re committed to helping individuals take charge of their health though consistency. We blend the best of old-school knowledge with modern tricks to help you form long-lasting healthy habits.
https://www.linkedin.com/company/habuild/about/
Product Offerings:
Mission :
To guide people towards a more balanced and empowered life through the habits that they build.
Key value propositions:
- Habit building : Tracking habits and help build consistency
- Flexibilty to build : 6 sessions in a day with option to join any
- Gentle and Age suited workouts: Focused on 40+ age group with low intensity excersice option
- Builds motivation with community: solves for lack of motivation and provides community access to build habit.
Core Value Proposition:
For adults aged 40+ who seek simple, flexible, and age-appropriate ways to stay fit, mobile, and mentally strong,
our HaBuild is a habit-building wellness platform that offers live, guided fitness and yoga challenges, helping them regain flexibility, build consistency, reduce stress, and stay healthy without the pressure of gyms or rigid schedules.
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